The Doors
KINEX is the movement licensing marketplace. Licensing opens in 2027. This page is the same system set out once for each audience that will use it, in that audience’s own terms: what the use is, what you no longer have to reconstruct, and where to see it working.
Brands & agencies
You already pay for movement. A campaign hires choreography, dancers, and direction, it airs, and when the campaign ends the company owns nothing it paid for. KINEX changes what the spend leaves behind: the choreography is captured as a sealed record with its chain of title documented, ready to be licensed when licensing opens in 2027.
Time saved You no longer have to reconstruct who choreographed the campaign, who performed it, and who consented to it. The record carries all three from the day the work is captured.
See a sealed record in the Record Room →
Founding cohort applications from institutions are open at the gate →
Entertainment & media
A label, a studio, or a platform puts choreography on screen and carries the same question a brand does: whose movement is it, and what proves it. On KINEX the work stands as a record first, staged and documented, the way the Developers page puts it: one source that can serve a game, a film, a world, a dataset, each use under its own agreement when licensing opens in 2027.
Time saved You no longer have to reconstruct the staging of a number from scattered production memory. Positions and formation changes are marked in the record itself.
Arrange a captured cast on The Floor →
Founding cohort applications from institutions are open at the gate →
Sports organizations
Sport is composed movement. Plays are designed, maneuvers are drilled, and the decisive actions, the cut, the jump, the throw, are repeatable biomechanical events. The Mirror reads a mover in the language a performance staff already uses: joint range, joint load, excursion and return, set out in a session takeaway. The Mirror is a demonstration and a session keeps nothing.
Time saved You no longer have to reconstruct how a maneuver was performed by watching video alone. The session measures the movement while it happens.
Founding cohort applications from institutions are open at the gate →
Game studios
The emote and the avatar are the assets at risk when movement enters a game cleared by a search and a hope. In The Studio, one captured body performs the catalog as a live character, the same character a licensee takes into their own scene when licensing opens in 2027. The movement is a real performance, captured once, with the record behind it.
Time saved You no longer have to reconstruct a dance frame by frame from reference video to animate a character. The captured body is the source.
Meet the character in The Studio →
Founding cohort applications from institutions are open at the gate →
AI labs
Generative models scrape and replicate human movement at scale, and unprotected movement becomes free training material, copied and monetized by others. KINEX starts from the other side: work in the catalog carries its creator and its permissions on the record, including whether AI training use is permitted at all, and machine learning use of work on KINEX happens only by permission, never by scrape.
Time saved You no longer have to reconstruct the provenance of movement already inside a dataset, or what its creator allowed. The permission stands on the record before any use is discussed.
Fitness & wellness
Fitness is programmed movement. Conditioning sequences are composed for repetition, progression, and follow-along instruction, and a shared taxonomy, hinge, squat, push, pull, rotation, and gait, makes programming searchable and instructor cues consistent. The Mirror takeaway reads the body doing the work in the same terms: joint range, joint load, excursion and return.
Time saved You no longer have to reconstruct a common language for the same movement across programs and instructors. The taxonomy names it once, the same way every time.
See the takeaway language in the Mirror →
Founding cohort applications from institutions are open at the gate →
Live events & venues
A staged production is choreography as staged: every dancer, every frame, formation changes included. That staging is in the record, and a license against the record covers the choreography as staged, in full, when licensing opens in 2027. A run can close and the staging does not close with it.
Time saved You no longer have to reconstruct the staging of a finished run from memory and rehearsal video. The record holds the positions and the formation changes.
See the staging held in the Record Room →
Founding cohort applications from institutions are open at the gate →
Education & research
This door is one instrument deep today, and it is a real one. The Body Atlas names the structures of the moving body, muscles, skeleton, joints, ligaments, and fascia, with sourced definitions, over real captured performance. It is the estate’s teaching and research surface, and this page claims nothing beyond it.
Time saved You no longer have to reconstruct what a structure is and where it works by cross-referencing still images. The Atlas names it on the moving body.
Founding cohort applications from institutions are open at the gate →
Cultural institutions
A theater, a museum, or a presenting house stages work that outlives its run only if the record does. KINEX records carry the work’s creators, its staging, and its chain of title in one place, so a program’s movement can be pointed to, credited correctly, and prepared for licensing when licensing opens in 2027.
Time saved You no longer have to reconstruct who made a work and how it was staged after the run ends. The record keeps the credit and the staging together.
See how a record credits its makers →
Founding cohort applications from institutions are open at the gate →
Enterprise & workplace
Movement spend is usually written off as a production cost. Documented the Framework way, the same spend is prepared for the acquired-intangible track, with an evidence bundle behind it. Whether it capitalizes is determined by your auditors under ASC 350-30 and IAS 38. KINEX supplies the documentation, not the determination.
Time saved You no longer have to reconstruct what the movement budget bought, production by production. The evidence bundle documents the work, its rights, and its chain of title.
Government & civic
This door has one field record, stated plainly. On June 30, 2026, DANCA Media presented the Framework live within New York Music Month, an initiative of the NYC Mayor’s Office of Media & Entertainment, before an institutional audience. That is a Framework record, and it is a matter of public record. It is not a KINEX licensing story yet, and this page does not present it as one.
Time saved Nothing here to reconstruct yet. There is no civic licensing use to reconstruct, and this section stays short until there is.
Do not see your door. Write to us and say which room you work in. Contact →